Cycling apparel has followed fast fashion into a culture of snatch and grab turnover. Here today. Landfill tomorrow. Velocio set an example of how to push back against fast fashion and disposable kit. Gone are the days when riders have to choose between highly technical apparel versus sustainable apparel. That’s a false choice. We all need clothing, but what we choose to buy has a profound impact on not only its longevity, but the environmental cost in creating it. Velocio strive for timeless visual designs because great kit is great kit when it's new out-of-the-bag but for Velocio it's also great kit after five years.
Making highly technical cycling apparel can be bad for the environment if careful choices of fabrics aren't made. Velocio take responsibility for their role in sustainable sourcing by seeking out the most environmentally responsible suppliers possible. Velocio have developed a recycled & natural fibre collection which combines post consumer recycled content derived fabrics, Tencel, modal and merino wool marrying sustainability and technical function. The collection of apparel using recycled or natural fiber materials now comprises 100% of their 2023 Spring/Summer jersey line. Every jersey is either made primarily from recycled polyester (ocean trash from the EU - turned into new yarn in the EU) or natural fibers. To complement their choice of fabrics, Velocio use biodegradable packaging in our shipping materials.
From the beginning, Isadore Apparel has been committed to being the most environmentally friendly, high quality cycling clothing brand possible. Martin and Peter Velits founded the brand when they were still professional cyclists, and the company benefits from their racing experience as well as from their determination to work towards a carbon neutral production.
Now that we are living in a world where cataclysmic landslides can cancel the Queen stage of the Tour de France, and summer racing in Australia runs alongside devastating fires, we see the need to ask ourselves whether this is the new normal, and what can we do to make a positive impact.
When the stakes are this high, even the smallest contribution can have a lasting effect. That’s why we are looking at every aspect of our production chain to find the absolute most environmentally friendly way to conduct business. Cycling is not only our livelihood, but our life. And we want to find ways to make certain our children and our children’s children will be able to enjoy the same two-wheeled adventures as we did.
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