BBB

BBB: Born from Passion, Built for Cyclists

Established in 1998 by former professional cyclists Chris Koppert and Frank Moons, BBB was founded on a shared passion for cycling and a deep understanding of what riders truly need. After retiring from competitive racing in the 1990s, they channeled their experience into creating high-quality products designed by cyclists, for cyclists.

Driven by a mission to support the growth and success of every rider—from beginners to professionals—BBB is dedicated to serving the broader cycling community with innovation, reliability, and performance-focused design.