Collection: Ciovita

What does the CIOVITA name mean?

CIOVITA means “Life in Motion” and this mantra defines their approach to a sport that is always pushing itself to go faster and further. To stop moving is to fall behind. At the heart of our philosophy is a drive to push the boundaries - to innovate. To make those countless incremental improvements in the search of perfection.

CIOVITA Philosophy: Always be inspired to ride.

Just ride. Ride on the tar, the gravel, the mountain trails. Ride in the driving rain, and the burning sun. Ride to escape or ride to connect. Ride when it's all you can think about, and ride when it's the last thing you feel like. Ride when your legs scream “enough!” Ride when your heart calls out for more. Ride for the climbs, as much as the descents. Ride because it’s what you love to do.

"We’re always learning; always testing; always enhancing; always on the move. It’s right there in our name"

From the Swiss Alps to the Gold Coast of Australia Ciovita's role as official apparel partner to myriad events means that our kit is race tested in the most competitive environment to ensure that it performs when it matters most.